Ad audience activation:
connected, governed, fast.
Turn your Salesforce data into live ad audiences on Meta and Google — up to 40% faster than manual list-building, without Data Cloud’s cost or complexity.
1
%
of leaders believe their organization should get more value from their data.
1
average disconnected apps in an enterprise, making it hard to act on business priorities.
1
%
of business leaders don't trust the quality of their data.
1
%
of IT leaders admit they struggle to drive business priorities with data.
01
Connect your tech stack
Integrate your existing Salesforce CRM or Marketing Cloud environment to create custom advertising audiences without manual processes, spreadsheets or passing data between systems.
02
Launch audiences in minutes, not days
Turn your first-party data into always-on audiences. Build and activate audiences across Meta and Google, then keep them automatically refreshed on your schedule, without exposing the underlying customer data.
Compare your options
for activating ad audiences
Advertising Studio SFMCE
Data Cloud Ad Audiences
Nucleus
Business model
Addon Advertising Audiences + price per active audience group.
Add-on Audiences + price per audience + credit consumption for segmentation and activation.
Addon Ad Audiences + fixed price for up to 15 active audiences
Implementation complexity
Low (native)
High (Data 360 setup + identity resolution)
Low (native)
Contract
Added to your SFMCE contract
Generally includes 3–5 year terms
Annual price, no user limits
Status
No renewal since August 15
Available for Data 360 customers
Available for customers with data in Salesforce
Less execution.
More retail growth.
Nucleus sits between your CRM and your ad platforms, helping marketing teams activate first-party data without Data Cloud’s complexity or Advertising Studio’s limitations.
Get a free trial