Ad audience activation:
connected, governed, fast.
Turn your Salesforce data into live ad audiences on Meta and Google — up to 40% faster than manual list-building, without Data Cloud’s cost or complexity.
Advertising Studio SFMCE
Data Cloud Ad Audiences
Nucleus
Business model
Addon Advertising Audiences + price per active audience group.
Add-on Audiences + price per audience + credit consumption for segmentation and activation.
Addon Ad Audiences + fixed price for up to 15 active audiences
Implementation complexity
Low (native)
High (Data 360 setup + identity resolution)
Low (native)
Contract
Added to your SFMCE contract
Generally includes 3–5 year terms
Annual price, no user limits
Status
No renewal since August 15
Available for Data 360 customers
Available for customers with data in Salesforce
Less execution.
More retail growth.
Nucleus sits between your CRM and your ad platforms, helping marketing teams activate first-party data without Data Cloud’s complexity or Advertising Studio’s price tag.
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