Ad audience activation:

connected, governed, fast.

Turn your Salesforce data into live ad audiences on Meta and Google — up to 40% faster than manual list-building, without Data Cloud’s cost or complexity.

1 %
of leaders believe their organization should get more value from their data.
1
average disconnected apps in an enterprise, making it hard to act on business priorities.
1 %
of business leaders don't trust the quality of their data.
1 %
of IT leaders admit they struggle to drive business priorities with data.
01
Connect your tech stack
Integrate your existing Salesforce CRM or Marketing Cloud environment to access audiences and create content — no manual processes, no spreadsheets, no hand-passing data between systems. All in one place.
02
Launch audiences in minutes, not days
Configure your campaign's touchpoints — email, SMS, or Meta and Google ads — and integrate them directly with your marketing platforms. No need to depend on another team to launch.

Advertising Studio SFMCE

Data Cloud Ad Audiences

Nucleus

Business model

Addon Advertising Audiences + price per active audience group.

Add-on Audiences + price per audience + credit consumption for segmentation and activation.

Addon Ad Audiences + fixed price for up to 15 active audiences

Implementation complexity

Low (native)

High (Data 360 setup + identity resolution)

Low (native)

Contract

Added to your SFMCE contract

Generally includes 3–5 year terms

Annual price, no user limits

Status

No renewal since August 15

Available for Data 360 customers

Available for customers with data in Salesforce

Less execution.

More retail growth.

Nucleus sits between your CRM and your ad platforms, helping marketing teams activate first-party data without Data Cloud’s complexity or Advertising Studio’s price tag.

Get a free trial

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